Content Strategy Beyond Editorial Strategy
April 26, 2012 in Bliki Info, Digital Strategy by Amy Weber Parkolap
How does your institution’s content strategy align with its digital publishing initiative? Ideally, how should the two intersect? Rachel Lovinger, a Content Strategy Director at Razorfish NYC, discusses what it takes to have “mastery” over content strategy in her post “Tinker, Tailor, Content Strategist“.
