Market Trends: Media Tablets over Reading Devices
May 26, 2012 in Digital Publishing Platforms, Publishing Industry News by Amy Weber Parkolap
On April 25, 2012 , ABI Research released the press release ”80% of Tablet App Downloads Will Be from Games, Digital Publishing, Social Networking, and E-Commerce Categories in 2016, Says ABI Research“ that indicates
“[i]ncreasingly, consumers will opt for the more versatile media tablet over dedicated eBook readers.”
Will this market forecast impact your digital publishing strategy? What are the pros and cons to focusing more on one type of publishing device over the other?
